How high-end cars will increase the demand for digital automotive
The use of automotive digital instrument clusters is increasing, due to the advent of autonomous vehicles. Although the number of driverless cars is currently small in the automotive market, demand is expected to increase for the foreseeable future. To meet this demand, automakers and associated technologies are working to improve these transportation systems. For this reason, the automotive digital instrument cluster market is expected to grow at a CAGR of 21.8% during the period 2018-2023. The market was valued at $ 2.0 billion in 2017, and is expected to exceed $ 6.6 billion by 2023.
Additionally, the increasing penetration of premium cars has resulted in increased demand for automotive digital instrument clusters in recent years. For example, Mercedes-Benz and Audi sold 2.34 million and 1.84 million cars respectively in 2019. In the same year, Porsche and BMW delivered 0.28 million and 2.5 million cars, respectively. To increase their customer base, these brands are incorporating advanced human-machine interface (HMI) features and products into their cars, thereby increasing the application of automotive digital instrumentation clusters in cars.
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In addition, automakers are focusing on integrating large groups of digital display instruments into cars. This is because a larger panel offers a wide view and provides a quick view of the information. In addition, the adoption of large groups of digital display-based instruments is expected to increase in the future, owing to the falling cost of central processing units (CPUs) and large liquid crystal displays (LCDs). For example, BMW is now installing a fully digital instrument cluster larger than 12 inches in its 7 and 5 series.
Globally, the European automotive digital instrument cluster market generated the maximum demand in 2017, driven by high sales of premium and electric cars in the region. In addition, P&S Intelligence believes that the Asia Pacific Region (APAC) will adopt the fastest-growing automotive digital instrument clusters in the future. This can be attributed to the growing adoption of electric cars in the region. In addition, the growing trend towards high-end cars will show a greater penetration of these clusters in APAC.
Several players are involved in the manufacture of automotive digital instrument clusters, such as Continental AG, Visteon Corporation, Nippon Seiki Co. Ltd., DENSO Corporation, Magneti Marelli SpA, Yazaki Corporation and Delphi Automotive PLC. In addition, the market consists of key vendors including Intel Corporation, Panasonic Corporation, and NVIDIA Corporation. These players opt for strategic measures, such as product launches and partnerships, to consolidate competition. For example, Visteon Corporation has entered into a strategic cooperation agreement with the China Automotive Engineering Institute, to explore opportunities in domain controllers, touch screens, instrument clusters, and head-up displays (HUD) using the platform. -technological form Visteon DriveCore.
Likewise, Intel Corporation and Luxoft, a global IT services provider, jointly developed a solution for a new Automotive Reference Platform (ARP) in January 2018. The platform was developed to power the digital cockpit of automobiles new generation. Intel ARP is a modular prototyping and development platform for Advanced Driver Assistance Systems (ADAS). Through this platform, the design of the vehicle’s HUD, driver assistance system, cockpit occupant monitoring system and instrument cluster are now integrated with the ARP.
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These technological advances and the emergence of autonomous vehicles will therefore increase the adoption of automotive digital instrument groups in the years to come.
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